Italian luxurious model Gucci has launched a dive watch in collaboration with esports group group Fnatic. The merchandise options the Fnatic brand, a bezel and indexes with the group’s black and orange coloration scheme, and the Gucci “GG” brand, which the corporate famous additionally stands for “good recreation” in video video games.
Solely 100 particular person timepieces will likely be made out there, offered solely on-line for £1,150 ($1,430 USD). A promotional video was launched that includes the 5 gamers from Fnatic’s League of Legends European Championship group, and Gucci has additionally developed a recreation for its app to launch on the “Gucci Arcade,” through which gamers dive into an underwater collapse a submarine bearing the Fnatic brand.
On prime of team-gear, Fnatic provides seasonal collections of its personal attire. The corporate has beforehand co-launched gadgets with different style manufacturers, together with Champion and Hiya Kitty.
Gucci’s entry into esports follows that of luxurious model Louis Vuitton, which partnered with Riot Video games to launch a set of in-game gadgets for the 2019 League of Legends World Championship, whereas additionally designing the event’s trophy case.