U.S. nourishment firm Herbalife Vitamin introduced that it signed a three-year sponsorship cope with Chinese language Overwatch League staff Guangzhou Cost, changing into its title sponsor, in addition to the title accomplice. Monetary phrases of the deal weren’t disclosed.
Herbalife Vitamin will present diet assist and well being care recommendation to gamers. Mu Guo, president at Herbalife Vitamin China stated in a launch that esports has turn into part of the corporate’s sports activities sponsorship blueprint in China.
Herbalife Vitamin was based in 1980, and its Chinese language headquarters is predicated in Shanghai. The corporate was the official diet accomplice of the 2019 Worldwide Champions Cup (ICC).
Amongst Western followers, the Cost acquired vital criticism for the partnership because of Herbalife’s multi-level advertising enterprise mannequin. Herbalife was the main target of an episode of Jon Oliver’s late-night comedy information program Final Week Tonight on HBO, which raised issues concerning the similarities between multi-level advertising and the archetypal pyramid scheme. The Esports Observer has reached out to Guangzhou Cost concerning this backlash.
We’re excited to announce Herbalife Vitamin as our major sponsor and official diet accomplice for the following three years! Let’s #ChargeFoward collectively towards excessive efficiency via improved diet and a wholesome energetic life-style! pic.twitter.com/GFfrn1DgH4
— GuangzhouCharge (@GZCharge) July 11, 2020
Lately, increasingly more Chinese language esports organizations have began to deal with the well being care of the skilled participant. In June, China’s most acknowledged League of Legends participant Jian “Uzi” Zihao introduced his retirement because of ongoing well being points. The identical month, Chinese language esports group Edward Gaming (EDG) established an esports well being administration middle for its gamers.
Trent Murray contributed to this piece.