Chinese language conglomerate Nenking Group, proprietor of Overwatch League staff Guangzhou Cost, introduced on Friday that it has acquired League of Legends Professional League (LPL) franchise eStar Gaming for an undisclosed sum of money. The corporate made the announcement through Chinese language social media.
The corporate mentioned in its announcement that it intends to compete in LPL in the course of the 2021 season.
Zhong Zhaolin, vice chairman of esports for Nenking Group, mentioned in an announcement Friday: “Nenking has very clear concepts concerning the esports trade: First, becoming a member of the esports trade within the synergy impact of Nenking’s personal sources can drive the event of the group’s sports activities and leisure sector. Second, with the assistance of becoming a member of a top-level esports alliance resembling LPL, we’ll proceed to enhance the group’s esports trade matrix, unfold new concepts within the esports trade, and strengthen the group’s esports model.”
Nenking Group was based in 1998 and relies in Foshan, Guangdong. The corporate operates a number of companies in actual property, property administration, sports activities, bio-pharmaceuticals, and different sectors. Nenking Group owns a number of sports activities groups together with Japanese Lengthy Lions F.C., Hong Kong Japanese, FC Sochaux-Montbéliard, and Guangzhou Loong Lions, and in addition operates a number of stadiums in China together with the Guangzhou Tianhe Stadium and the self-established Foshan Worldwide Sports activities Tradition Performing Arts Middle.
In August, the corporate established an esports model known as Extremely Prime and launched a coaching program for younger gamers known as “Extremely Prime Academy.”