Nevada-based sports activities and esports diet firm GHOST introduced Thursday that it has signed a multiyear partnership with world well being and wellness model GNC.
Monetary phrases of the partnership weren’t disclosed.
Below the phrases of the brand new deal, GHOST Gamer has been named “official esports associate of GNC,” making it the unique vendor of esports life-style merchandise for the corporate. GHOST Gamer merchandise that includes flavors from associate manufacturers such as Bitter Patch Children, Swedish Fish, and Sonic Drive-In quick meals chains may also be offered at GNC retail areas.
“Authenticity as is tremendous vital on this class,” GHOST CEO Daniel Lourenco advised The Esports Observer. “GNC doesn’t know something about gaming, in order that they’re solely leaning on GHOST to carry them into the world of esports. I feel the timing is correct as avid gamers are usually not solely on the lookout for merchandise like GHOST Gamer and Power, however many are beginning to care about total well being/health and on the lookout for proteins (Ctrl good instance), nutritional vitamins, and many others. GNC carries the total Ghost vary and has since launch in 2016.”
Lourenco added that GHOST Gamer is working with GNC on some activations reminiscent of contests and giveaways, in addition to planning some future occasions.
GHOST signed a two-year partnership with gaming life-style firm XSET in August of final yr, which included jersey sponsorship, a restricted version XSET taste, a merchandise line, and a content material collaboration. It additionally sponsors a number of content material creators and streamers. GNC has dabbled in esports previously; in December of 2018 it partnered with U.S.-based World of Warcraft raiding guild Restrict for a one-off sponsorship deal.
GNC, a model of Chinese language pharmaceutical producer Harbin Pharmaceutical Group, claims greater than 4,800 retail areas all through america (together with franchises and store-in-store operations with companions) in addition to franchise operations in 46 worldwide markets.