One of many investments by the Brazilian communications firm Globo within the esports scene is Participant 1, a match-making platform that allows the entry of amateurs to the aggressive gaming world. One of many esports featured on the platform is the official opening of the Professional Evolution Soccer 2021 (PES 21) circuit in Brazil, licensed by Konami and enabling the creation of eGol, a league managed by LnK Gaming, a joint firm shaped by the union of Globo and the group DC Set, that can now present gamers for the esports groups of a number of the most important Brazilian soccer golf equipment.
Leandro Valentim, Globo’s head of video games and esports, spoke to The Esports Observer relating to the eGol platform appearing within the Brazilian esports scene:
“A prevalent logic in esports is ‘path to professional’, which is the way in which to changing into knowledgeable. Our intention is to create and develop this newbie base for the aggressive scene since we nonetheless have many newbie gamers not current in competitions. With the ‘eGol Open’ we create alternatives for your complete Brazilian group that has eFootball PES 21 and desires to compete.”
The tournaments are free and arrange a nationwide rating, bringing to gentle abilities who might be employed by esports groups from a number of the most important Brazilian soccer golf equipment. On Feb. 12, Flamengo, Corinthians, Vasco, Santos, São Paulo, Internacional, and Atlético Mineiro will draft gamers from the platform for his or her groups, in an occasion to be streamed on Twitch and YouTube, and likewise broadcast on Globo’s pay-TV channel SporTV.
Valentim additionally spoke in regards to the strategic desire for a PES league as a substitute of 1 centered on EA Sports activities FIFA: “Brazilians are enthusiastic about soccer and video games. Because the starting of the Globo eSports ecosystem in 2017, we knew that sooner or later we might speak about digital soccer, due to Globo’s nice historical past with Brazilian soccer. However it might be vital to have direct involvement with the groups, the photographs, the names of the Brazilian gamers, and the stadiums. On this sense, with regard to the 2 franchises, Professional Evolution Soccer and FIFA, the one which sees Brazil as essentially the most strategic market is Konami’s, which has been investing an increasing number of within the nation and has acquired virtually all of those rights. For that reason, we perceive that there was a strategic alignment in selling Brazilian soccer along with Konami, and from there we developed the eGol platform.”
The “Participant 1” Platform
Valentim additionally revealed extra particulars relating to the Participant 1 platform, which was talked about in an interview with TEO in August 2020:
“Participant 1 is a ‘workforce making’ platform, the place we deliver folks collectively in groups, and likewise ‘matchmaking,’ the place we stage and cross these groups to compete for championships. This occurs by a man-made intelligence platform, developed by the esports department of Grupo Mediapro, from Spain.”
Greater than 20 video games can be found on the platform, all counting with publishers’ licenses, together with League of Legends, Counter-Strike: World Offensive, Free Hearth, PES, FIFA, Valorant, Teamfight Techniques, and Rocket League.
Valentim says that “Participant 1 is the hub of your complete Globo ecosystem of digital sports activities, every part begins and ends on the platform. Our goal is to offer the bottom of newbie gamers within the nation with an esports expertise with the logic of ‘play like a Professional’, of taking part in championships, even when they’re for amateurs.”
The platform can be concerned at school and faculty tournaments, such because the Digital Faculty Video games (JEEs) and the College eSports Event (TUeS). On the skilled stage, in addition to the Open Professional event in eGol for PES, Participant 1 additionally helps the entry division of the Brazilian Free Hearth League (LBFF).
Lastly, Valentim disclosed the strategic function of the platform to Globo’s method to the esports viewers: “One other operate of Participant 1 is to attach with influencers, with particular content material to activate the championships. We see Participant 1 as a strategic manner for manufacturers to enter the world of video games, by ‘branded tournaments,’ sponsoring the event whereas we promote, broadcast, in-person finals when potential. For Globo, Participant 1 is the layer of a direct relationship with the patron, a option to study their tastes and, with all this studying, enhance the expertise, evolving the connection.”