GIANTS Software program introduced that it has signed a advertising and marketing partnership with international sports activities enterprise company SPORTFIVE associated to its sport, Farming Simulator, and the esports league related to it, Farming Simulator League.
Monetary phrases weren’t disclosed.
Beneath the phrases of this partnership, SPORTFIVE will work to safe partnerships for in-game promoting and league sponsorships. For in-game advertisements, the company will look to promote digital billboard house, in-game retailer areas, and different branding alternatives.
In November, the Swiss sport developer introduced tentative plans for the Farming Simulator League in 2021 together with a return to its FarmCon occasion in 2021 (assuming the pandemic is over by then, or in-person occasions are allowed by the native authorities), with the finals happening at AGRITECHNICA in Hannover, Germany in November 2021. Additional particulars on 2021 have but to be disclosed.