Domino’s Pizza Deutschland has entered right into a business partnership with Berlin-based esports group G2 Esports. The pizza chain will turn into the official quick-service restaurant of G2 in Germany, and the businesses will collaborate on numerous content material tasks in addition to internet hosting at-home viewing experiences for the upcoming League of Legends World Championship.
Final 12 months, G2 and Domino’s teamed up for a restricted time promotion throughout the World Championship. This promotion additionally included a neighborhood viewing expertise.
Domino’s esports exercise has to date largely been targeted on Europe. The corporate has beforehand partnered with Spanish organizer LVP and UK-based esports firm Gfinity. Final 12 months, Domino’s Malaysia additionally ran a promotion that might award the nation’s esports gamers with a 10-year provide of pizza in the event that they received a gold medal in any of the esports competitions held on the Southeast Asian Video games. Malaysia received the gold medal within the Hearthstone occasion.