Twenty-two-year-old Swedish Fortnite participant and selection streamer Loeya (actual identify unknown) has signed a partnership take care of American audio product maker Shure.
Monetary phrases of the deal weren’t disclosed. The take care of Shure was negotiated by esports and gaming company Ader.
The “strategic expertise partnership” will see Shure branding used throughout Twitch sponsored streams, social posts, YouTube movies, and different “artistic content material” that includes Loeya to advertise the brand new Shure MV7 microphone.
Loeya joined Twitch in 2017, initially streaming Counter-Strike content material, however switched to nearly solely taking part in Fortnite after bonding with the neighborhood. Since that point, she has amassed 1.3M followers on Twitch.
Loeya additionally has 259Ok subscribers on YouTube, 64.9K on Twitter, 127Ok on Instagram, and three.5K on TikTok as of this writing. Loeya was additionally ranked No. 7 in October within the feminine Twitch channels class, in accordance with Stream Charts knowledge.