Esports group Panda International has employed Dave Riggs, previously of World Wrestling Leisure, as its new gross sales and sponsorships strategist. Riggs will lead and develop the corporate’s gross sales group.
Riggs beforehand served as VP of built-in gross sales & expertise advertising and marketing for WWE, engaged on partnerships with manufacturers resembling Fruity Pebbles, Capri Solar, and Snickers. Panda has a historical past of distinctive partnership offers together with Funimation and Geico. He has additionally labored in varied roles over the past 24 years at William Morris Endeavor, Loyola College, Degree Up Sports activities & Leisure, CSE Expertise, XFL, and was a “founding entrance workplace member” of the XFL’s Chicago Enforcers soccer group.
Final 12 months, Panda employed former Cirque Du Soleil merchandising listing Terry Turner to spearhead its merchandising initiatives forward of a main model refresh. On the identical time, the corporate introduced a partnership with BenQ ZOWIE.