Former ESL Gaming World Model Partnerships Director Charlie Allen has launched a brand new gaming and esports-focused company known as Street Home in London. The aim of the brand new firm is to teach purchasers concerned with getting concerned within the gaming and esports area, with an goal towards “manufacturers, companies, rights holders, publishers, and match organizers from everywhere in the sports activities, media & leisure world.”
Allen, who will function the managing director of the brand new firm, labored at ESL Gaming because the director of worldwide model partnerships of greater than two years, working with endemic and non-endemic model companions, sport publishers, esports groups, and media house owners. Allen has labored in comparable roles at FOX Networks, Momentum Worldwide, Rainmaker Consulting, German tv community SPORT 1, and CSM Sport & Leisure.
In a launch, the corporate mentioned that it was in talks with numerous manufacturers and firms throughout December, however didn’t make any formal bulletins Friday on any new partnerships or purchasers.