Esports and gaming business veteran Nick Bee has joined North American esports group Further Salt as its new director of esports. Bee joins the newly fashioned group from Dell the place he served as the worldwide esports supervisor for its Alienware model for practically two years.
In his new position, Bee will put on quite a few hats; he’ll take cost of staffing, lead on social media and content material creation, deal with participant administration, and assist negotiate and safe partnerships and sponsorship for the group.
“Having the ability to come aboard within the nascent phases of Further Salt provides me the possibility to strategically develop a aggressive group from the bottom up,” Bee informed The Esports Observer Tuesday night. “Having spent my total profession within the esports house, I’ve a capability to grasp the wants of potential companions in a method that I really feel uniquely serves each of our targets.”
Bee has served in management roles within the esports and video video games business for greater than 17 years. Previous to becoming a member of Dell, he served as world esports supervisor for greater than two years at Logitech G, and was one of many first esports-related rent at Riot Video games the place he helped design and execute the League of Legends developer’s first esports efforts. Bee has additionally labored in a number of esports- and content-related roles at such firms as MMO maker Turbine (a Warner Bros. Interactive Leisure-owned studio) ESGN TV, MLG, and as editor-in chief of GotFrag.com.
Further Salt was formally launched earlier this month and is comprised of former Cloud9 Counter-Strike: International Offensive gamers together with Johnny “JT” Theodosiou, Aran “Sonic” Groesbeek, Ian “motm” Hardy, and Josh “oSee” Ohm. They’re joined by Tiaan “T.c” Coertzen, who servea because the workforce’s coach.
Whereas the preliminary focus can be on competing in CS:GO, Further Salt hopes to broaden its roster to compete in Valorant and League of Legends esports.