Vodka model Absolut has launched a brand new advertising marketing campaign which options 4 distinguished influencers together with Evil Geniuses’ combating sport participant Ricki Ortiz. Ortiz seems in a industrial spot and prolonged video for the “It’s In Our Spirit” marketing campaign alongside actress Tessa Thompson, singer Jolin Tsai, and British recording artist Uzoechi Osisioma “Uzo” Emenike, recognized by his stage title MNEK. In keeping with a tweet from Ortiz, the marketing campaign celebrates “range & the significance of togetherness in lots of kinds.” Every of the 4 featured influencers are thought to be notable LGBTQ figures or advocates of their fields.
As a transgender girl and a longtime combating sport competitor, Ortiz has been one of the distinguished LGBTQ figures within the esports house for a few years. On the Esports Rising digital convention on Thursday, Evil Geniuses CEO Nicole LaPointe Jameson spoke in regards to the marketing campaign and the flexibility to advertise social points by the combating sport group.
“One factor that’s very fascinating in regards to the FGC group and fan base is that they skew far more progressive, various and tolerant than lots of others, even what you’ll assume exists in gaming.”