Yamaha signed its first esports crew partnership deal Thursday with Southeast Asian-based esports group EVOS Esports. The EVOS deal is thru Yamaha Indonesia Motor Manufacturing and can see the corporate’s Era 125 line of motorbikes function an official sponsor. EVOS crew members may even be featured in a brand new advert marketing campaign geared toward youthful shoppers known as “125 Era Wins Many” to advertise the bike line in Southeast Asia.
Monetary phrases of the deal weren’t disclosed.
Era 125 is the branding beneath which Yamaha’s line of 122cc motorbikes are offered; this contains the FreeGo, Fino, X-Trip, Mio, and the brand new GEAR 125 fashions.
Yamaha joins different EVOS sponsors together with Malaysian espresso model Chek Hup Espresso, Lazada, Pop Mie, Axis, AXE, Visa, and Newzoo (which is a part of Leaders Group, the portfolio of which incorporates The Esports Observer).