Spanish esports group MAD Lions has signed a digital media rights take care of media firm ESPAT to make multimedia property from competitions and different actions accessible on the media licensing platform.
Monetary phrases of the deal weren’t disclosed.
This newest partnership follows comparable media rights offers with Hong Kong-based esports group Talon Esports and Spanish esports group Workforce Queso.
Based in 2017, MAD Lions competes within the League of Legends European Championship (LEC) and Counter-Strike World Offensive. The group was acquired by Canadian agency Overactive Media in 2019. Its predominant LEC roster was previously often known as Splyce earlier than being rebranded.
In June, MAD Lions signed a partnership take care of Spanish finance administration service supplier imagin, with a concentrate on its League of Legends Superliga Orange competitors.
Tags: ESPATeuropeGlobalmad lionsMedia rightsNorth Americaoveractive mediapartnerships