International esports event and league organizer ESL will debut its first ever brick-and-mortar retailer inside Xperion, the e-arena of Saturn, a shopper electronics retailer in Cologne, Germany. Esports followers will be capable to buy esports attire and, moreover, tournaments, activations, and broadcasts are being deliberate together with the e-arena when it opens on Aug. 17.
Contained in the ESL store, shoppers will discover unique ESL merchandise in addition to restricted version “Graffiti Bomber Jackets” and “Native Hero Cologne” hoodies and t-shirts. These can be offered together with different gadgets equivalent to esports group jerseys and outerwear from groups together with SK Gaming, BIG, and mousesports. Particular Counter-Strike: International Offensive and Dota 2 collectible gadgets can be accessible as nicely.
In June, Saturn partnered with TaKeTV, who introduced it might be constructing a 32,000 sq. foot (3,000m²) esports and gaming expertise inside Xperion.
Saturn, whose shops are situated in Austria, Germany, and Luxembourg, is an electronics retailer owned by the retail commerce firm Ceconomy.