Erste Group Financial institution AG (Erste Group) has been named a predominant accomplice of the playoffs and finals for the League of Legends European Championship (LEC). The emblem of the Vienna-headquartered monetary providers supplier was beforehand featured within the Spring finals, nevertheless, the COVID-19 pandemic shifted sponsorship communications and actions to the next season.
As a part of the partnership, Erste Group launched a brief movie in collaboration with Hamburg-based company Jung von Matt/SPORTS. The video contrasts skilled esports in opposition to the criticisms aggressive gaming sometimes receives from society. Based on the announcement, Jung von Matt/SPORTS shall be liable for conceiving and implementing all activations associated to the banking group’s position for the LEC Playoffs.
The LEC Summer season playoffs had been initially supposed to happen in Malmö, Sweden, however the reside occasion was canceled because of the ongoing pandemic. In contrast to the Spring finals, nevertheless, video games shall be performed from the LEC studio in Berlin. Germany, nevertheless it has not been publicly confirmed but if gamers will proceed to compete remotely, or if viewers members shall be permitted.