Brazilian esports promotion firm E-Flix eSports introduced that its licensing contract with Cruzeiro Esporte Clube, one of many essential soccer golf equipment in Brazil, for Cruzeiro eSports has been terminated. E-Flix holds spots within the Brazilian League of Legends Championship (CBLOL) franchise and within the Brazilian Free Fireplace League (LBFF), and can maintain the groups operating with out Cruzeiro’s branding.
In an official assertion, E-Flix mentioned that Riot Video games has been knowledgeable and agreed with the plan of a branding transition. E-Flix additionally fields an EA Sports activities FIFA 21 crew and can proceed fielding rosters in all esports it’s concerned in, however after the contract termination gamers have been launched from their picture rights contracts relative to Cruzeiro.
Riot Video games additionally launched an official assertion on the branding change of one in all its franchisees, saying that E-Flix introduced a marketing strategy for the upcoming splits and that it believes within the firm’s “long-term imaginative and prescient and functionality to implement these plans.”
The Esports Observer contacted E-Flix’s administration to be taught the explanation behind the contract termination and if there are plans for the corporate to have one other model to signify it however had no response on the time of writing. Throughout Brazilian social media, the reception of the information was adverse, particularly by supporters of organizations that have been unnoticed of the CBLOL franchise as Cruzeiro eSports was a newcomer within the League of Legends scene.
E-Flix can be the supervisor of the esports challenge for the Brazilian Soccer Confederation (CBF, from the acronym in Portuguese), answerable for the Brazilian nationwide groups of soccer. Cruzeiro soccer crew is in its worst interval in historical past, being the second consecutive 12 months within the second division of the Brazilian soccer league and going through a deep monetary disaster.