Italian esports media firm Dive Esports has partnered with Twitter to “promote and monetize premium content material” hosted on the official Twitter channels of its groups, the Samsung Morning Stars and Tempra Esports. The partnership is a part of Twitter’s Amplify Program, which helps advertisers join with sports activities and leisure content material that’s “brand-safe.”
This month, Tempra Esports will launch a “Twitter Stay exercise Q&A” with gamers, employees, and friends, answering questions from the neighborhood concerning their matches, giving suggestions, and customarily interacting with its viewers. Dive didn’t disclose what actions Samsung Morning Stars will participate in on Twitter.
Tempra Esports is an Italian esports group that focuses on Rainbow Six Siege. Owned by Samsung, Samsung Morning Stars can be an Italian esports group that fields groups in a lot of video games together with Rainbow Six Siege, League of Legends, Fortnite, Overwatch, Apex Legends, and Hearthstone. Each are managed by Dive Esports.
Twitter’s Amplify Writer Program permits content material creators to monetize video content material on Twitter and join with advertisers, although it should meet sure tips to qualify: it cannot promote sexual content material, graphic violence, unlawful services and products, or hateful, abusive, and delicate content material.