The Danish public-service radio and tv broadcasting firm Danish Broadcasting Company (DR) entered right into a 2021 TV settlement with Dust2.dk, the operator of the Danish Counter-Strike: International Offensive league, the Elgiganten Ligaen. As a part of the deal, all three finals of the league shall be proven on DR’s streaming platform DR TV.
As DR secured the unique Danish rights to the league’s finals, the league’s play-off matches shall be moved away from Twitch, however it would stay free to look at. The streaming rights deal is Elgiganten Ligaen’s first TV deal ever. In accordance with Michael Jensen, a strategic sports activities editor at DR Media, the deal was pushed by DR’s push to “change into extra vital within the lives of extra younger folks.”
DR is primarily funded by means of the Danish broadcast receiving license, a required cost which comes out to roughly $400 USD per yr per family in Denmark.