North American esports group CLG and sun shades maker goodr introduced a advertising partnership that names the model an official associate for all CLG groups.
Monetary phrases of the deal weren’t disclosed.
The partnership features a collaboration between CLG and goodr to create “CLG branded sun shades” to be launched in early 2021 as a part of the GAME goodr sun shades assortment.
CLG will even combine goodr branding in “current CLG content material,” on its official CLG’s Twitch channel, and can activate alongside CLG throughout reside and digital occasions.
CLG is a part of Madison Sq. Backyard Sports activities, which additionally owns NBA staff the New York Knicks, NHL staff the New York Rangers, and NBA 2K League staff Knicks Gaming, amongst different issues.
Whereas goodr has had high-profile collaborations with firms resembling Warner Bros., Pabst Blue Ribbon, and Dunkin’ Donuts, the CLG deal is the primary esports-related partnership for the corporate.