Chinese language esports group Suning Esports (SN) has signed a sponsorship cope with Chinese language meals supply service Eleme for its League of Legends staff at the moment competing within the League of Legends World Championship (Worlds 2020).
Monetary phrases of the deal weren’t disclosed. Eleme’s brand will likely be featured on the proper shoulder of SN’s staff jerseys.
Throughout the group stage of Worlds 2020, SN made the highest staff in Group A and certified within the knockout stage towards one other League of Legends staff JingDong Gaming (JDG). Each groups will compete on Thursday, and solely one among them will enter the semi-finals, which implies the Eleme brand may solely be within the occasion for another broadcast day.
Each groups have been owned by two Chinese language e-commerce giants, Jing Dong and Suning, prompting some Chinese language shops to explain the matches because the ”E-Commerce Battle.”
Eleme is the second-largest meals supply service in China, following Meituan. The corporate was bought in 2018 for $9.5B by Alibaba Group. In keeping with a report from Daxue Consulting, Eleme owns 43.9% of the Chinese language meals supply market, whereas Meituan owns 53%. In April, Eleme additionally partnered with Chinese language esports group Royal By no means Give-Up (RNG) with 5 staff League of Legends gamers and KFC merchandise featured on Eleme’s cellular app.