Chinese language recreation writer Tencent and match organizer VSPN introduced that their co-hosted esports competitors Peace Elite League (PEL) has signed a strategic partnership cope with the U.S.-based combined martial arts league Final Preventing Championship (UFC).
That is the primary time that UFC has partnered with an esports competitors in China, and is predicted so as to add extra conventional sports activities league options in PEL based on a launch. Further particulars weren’t obtainable on the time of writing. The Esports Observer reached out to VSPN, however the group declined to share extra data.
PEL is China’s prime Peacekeeper Elite (the China-exclusive model of PUBG Cellular) esports competitors. The league kicked off its second season as we speak. PEL additionally has a sponsorship cope with Chinese language smartphone model OPPO.
Earlier this week, Tencent partnered with U.S. electrical automobile maker Tesla for a promotion inside Peacekeeper Elite, including Tesla’s Mannequin three electrical automobile as a brand new in-game automobile. VSPN instructed The Esports Observer that this automobile will doubtlessly be featured in matches throughout PEL. As well as, the business for “Tesla X Peacekeeper Elite” may even air throughout the league.
In response to a report by Sensor Tower, PUBG MOBILE and Peacekeeper Elite have generated over $3B USD in lifetime income, and Peacekeeper Elite has generated $1.6B on the Chinese language App Retailer.