Because the sports activities world continues to wrestle with a worldwide pandemic, Los Angeles Chargers working again Austin Ekeler has discovered a brand new method to interact with followers and construct his private model – livestreaming on Twitch. As a gamer and fan of content material on Twitch and YouTube, Ekeler determined a number of months in the past to present streaming a attempt, initially planning on doing what he thought everybody did on Twitch; stream your self enjoying a online game. Nonetheless, Ekeler rapidly found that what Twitch actually supplied was the possibility to construct a neighborhood along with his fanbase.
“Because the interplay (individuals typing within the chat) turned extra frequent, asking questions, that’s the place I began to show my imaginative and prescient to ‘hey, I need to do away with the center man and let’s really simply discuss and work together.’ And I need to proceed to do it throughout the season too,” Ekeler advised The Esports Observer. Now, along with enjoying video games, Ekeler could have broadcasts the place he merely chats along with his viewers, or will livestream his exercise for the day. By partaking along with his viewers, Ekeler has advanced his content material to be distinctive to him and what his neighborhood needs to see.
This variety-style of content material is comparatively new for Twitch. For a few years, the platform was nearly solely a spot to observe individuals play video video games. Nonetheless, over time Twitch has added extra non-gaming content material classes similar to Simply Chatting, Music, and Health & Well being. Final week, the corporate gave a transparent sign to sports activities figures enthusiastic about streaming by launching a devoted Sports activities class. Twitch is steadily changing into a spot for content material creators of any kind or background to seek out an viewers and construct a model based mostly on what their neighborhood is enthusiastic about.
Each streamer on Twitch is ready to work together immediately with their viewers by way of a chatroom solely out there on that particular streamer’s web page. Ekeler stated that over time he started to be taught the names and personalities of his common viewers based mostly on their chat messages.
In accordance with Ekeler, this interplay is the important thing to discovering success on Twitch. “I’ve seen different athletes stream the place they don’t say one phrase to the chat. They’re actually simply enjoying the sport…It’s okay to do this throughout some occasions, however there must be that interplay for individuals to really need to come again.”
Constructing that neighborhood additionally results in elevated income. Followers can immediately help Ekeler by way of a subscription to his channel, financial donations, or just by watching the stream when Ekeler has a private sponsor to advertise.
Credit score: Austin Ekeler
Having seen success along with his private stream, Ekeler is trying to take it one step additional, launching Gridiron Gaming Group collectively along with his agent, Dynamic Sports activities Group President Cameron Weiss. The group goals to indicate different sports activities figures easy methods to discover success by way of streaming. For Weiss, a part of that potential is the brand new manner by which manufacturers can interact with shoppers by way of a well-known sports activities star spokesperson. “This is likely one of the first mediums we’ve had the place the model spokesperson could be connecting immediately with a possible purchaser.”
Weiss additionally famous that, with so many manufacturers nonetheless skeptical about or uncertain easy methods to enter the streaming and esports area, partnering with a conventional sports activities determine might function a extra pure gateway. Manufacturers are extra accustomed to having an athlete as a model consultant, so there might be extra consolation than attempting to have interaction immediately with streamers.