North American esports group TSM introduced on Monday what it calls a “broad partnership” with carmaker Cadillac, naming it the unique automotive accomplice of the esports group. Monetary phrases weren’t disclosed.
TSM stated in its announcement that the marketing campaign with the corporate will start with an all-new TSM jersey prominently that includes the Cadillac brand. As well as, the 2 will work collectively on unique streaming occasions, customized video, social media content material, experiential occasions, and activations on the TSM Efficiency Heart.
This partnership with TSM represents Cadillac’s first partnership with an esports group.
TSM fields groups in League of Legends Championship Collection (LCS), Fortnite, Tremendous Smash Bros., and Rocket League.