Berlin-based gaming and esports knowledge supplier Bayes Holding (previously DOJO Insanity) secured a $6M USD financing spherical to additional increase the info and content material providing on its platform and develop new platform options that profit each knowledge suppliers and shoppers. Contributors within the funding included the Pohlad Household funding group, Fertitta Capital, Sony Innovation Fund, and different sports activities and media buyers.
In keeping with its personal statements, Bayes turned worthwhile in 2020, pushed by important continued year-over-year income development following the firm’s restructuring at first of this 12 months. In January, DOJO Insanity modified its title to Bayes Holding and shifted its focus totally on B2B services and products.
Bayes now owns and oversees two enterprise items: Shadow Esports, which develops analytical instruments for esports groups and tournaments, and Bayes Esports Options, a co-venture established in 2019 with Sportradar, which distributes esports knowledge to clients within the betting, broadcasting, and media area.
In 2019, Bayes entered into a number of knowledge partnerships, together with the acquisition of unique knowledge rights for League of Legends esports from Riot Video games and a partnership with league and event organizer ESL. In the identical 12 months, Bayes and Sportradar launched its impartial esports knowledge market, the Bayes Esports Information Trade (BEDEX).