Australian esports group The Chiefs Esports Membership has introduced a partnership with males’s skincare and grooming model L’Oréal Paris Males Skilled for 2020. To announce the partnership, the Chiefs aired a industrial for the model that includes a number of of its gamers on its social media channels.
Monetary phrases weren’t disclosed.
The Chiefs Esports Membership competes within the ANZ area’s premier League of Legends competitors, the Oceanic Professional League in addition to Rocket League and Counter-Strike: International Offensive. The group’s record of companions consists of Monitor model AOC, Purple Bull, Australian meals supply service Menulog, and Marvel ANZ.
L’Oréal has beforehand sponsored Spanish group Vodafone Giants. Its Males Skilled model joins a rising record of mens grooming manufacturers shifting into the esports area together with Gillette and Head & Shoulders, the latter of which aired commercials on Russian social media platform VK that includes Dota 2 stars from the CIS-region staff Virtus.professional.