Sponsorship brokerage platform Athlane has acquired a $3.3M USD seed funding. Contributors within the financing spherical included Y Combinator, The Kraft Group President Jonathan Kraft, Fenway Sports activities Group President Michael Gordon, International Founders Capital, Romulus Capital, and Seabed VC.
The corporate, which was based in 2019, secured its first funding in August 2019 when it was accepted into startup accelerator Y Combinator’s Summer time’ 19 batch. For its preliminary funding, Athlane positioned itself because the “NCAA of esports” however has since shifted its enterprise mannequin. The corporate additionally lately launched its service to facilitate data-driven sponsorship and endorsement offers between manufacturers and content material creators.