100 Thieves, the esports, gaming and way of life model, says it has signed with the Artistic Arts Company. CAA will now act as illustration for the group and can look to “develop its content material and media pursuits into new areas and income streams.” 100 Thieves will look to create alternatives in digital content material, expertise, movie, tv, podcasts, and different areas.
After launching its YouTube channel, in lower than two years 100 Thieves has turn out to be one of many quickest rising esports channels and holds the No. 1 and No. 2 spots for podcasts on the Apple Podcasts gaming charts. Moreover, 100 Thieves attire has turn out to be a big a part of its diversified income portfolio and has had greater than a dozen attire drops, every promoting out inside 30 minutes of launch.
Based in November 2017 by Matthew “Nadeshot” Haag, 100 Thieves co-owners embrace Drake, media mogul Scooter Braun, and Cleveland Cavaliers proprietor Dan Gilbert. The corporate additionally has developed company partnerships with Money App, Normal Mills, Chipotle, Rocket Mortgage, and JBL.