100 Thieves has a brand new cope with Boston Beer Firm manufacturers Really Arduous Seltzer and Twisted Tea Arduous Iced Tea, the most recent new sponsor introduced on board by the favored L.A.-based gaming group. The deal was introduced Friday and phrases weren’t revealed except for it being for a number of years, with property together with a presence at 100 Thieves’ Money App Compound plus collaborations on co-branded digital and social media content material. Among the many activations, Really will sponsor golf associated content material from 100 Thieves Founder Matt “Nadeshot” Hong, and Twisted Tea will sponsor a cooking present and do sponsored streams with 100 Thieves persona Jack “CouRage” Dunlop.
100 Thieves is among the many a number of completely different main gaming organizations that has each an esports arm with skilled staff and a content material aspect with fashionable streamers, amongst different features of its enterprise like promoting merchandise. 100 Thieves has groups that compete in Valorant, League of Legends and Name of Responsibility amongst different titles. Boston Beer Firm CMO Lesya Lysyj in a ready assertion wrote that it signed the deal as a result of 100 Thieves “is the gold customary in relation to contemporary, interactive content material for the gaming neighborhood.” Different 100 Thieves sponsors embody AT&T, Chipotle, Money App, Rocket Mortgage and GrubHub.